Movie the Truman Show described in the story of the world: Truman happy this simple young man, always thought he was an ordinary small town ordinary insurance salesman. Until one day he found that everything in this world is carefully arranged for him. Who he will meet, what will happen to his events, are in accordance with the script being manipulated. Even his parents, his wife is an actor, he lives in a huge lie.
Do you ever doubt the reality we live in right now?
If I told you, your iPhone, is weaving a Truman Show fantasy for you, what would you think? Do you think you have been used and you are about to download games and software all your free will choice right? The answer is of course "No". In fact, the App you see hot searches list, probably through careful planning into your line of sight, even if you enter keywords to search the App and some people want you to see. Scary is you don't know.
Search keyword "hot pot", the mass comment top
Hidden around the world
We'll look at this secret world.
Have some friends have recommended to you before the App, and is pleased to tell you that you only need to download and install the App you can easily make money? Of course, the App's name, "one made, boring earn, hands on, live, every day I earn, earn, ready to make every day, students earn, money, hard money, money" and so on and so forth, the name Frank, with a murderous look. And often this type of App in the App Store could not be found, through external links to download.
"Hand-made App" is short for this type of App, meaning mobile phones to make money. For real shot to make App ecosystem, Lei feng's network for one of the fire "earned kebang" conducted an in-depth investigation.
If you in QQ Group search in entered "money" "network earned" or "hand earned", you will get long missing end of of group list, (all Group respectively has focuses on, for example concern Internet financial of "while wool network earned" class, and concern chat room hanging machine of "network part-time" class) reporter try with application joined has which a name for "love hand earned" of group, this is a has 700 people of big group, however, in similar of Q group in the, number only is medium level.
"Make a kebang" published in the QQ Group recruitment post
Hyperactivity is characteristic of this group, all kinds of advertising to help you make money is fleeting, the screenshot above is one of the brush in one of the ads, through the link to download "make kebang." Recruiting kebang users earn "hero" is not difficult to see that using this App has many benefits, maximum features without the following three points:
1, through the specified App installed and tested according to the requirements you can get cash back
2, the total of the minimum one can withdraw to PayPal
3, if you introduce a friend to try, you can get down into
Yes, this is known as the "integral wall App."
As you can see, the price tag of each App has integral, and made it clear that the user should be length of the trial, action needs to be done in the App, depending on the difficulty Rewards points are different.
So this App is really as it says you can earn it? The active Publisher, told reporters: "as long as downloading the App would get their rewards, 1 per 100 Yuan. Newly registered users can order "do task" collar points. However, once you have downloaded a piece of software, cannot repeatedly receive awards, and to new tasks to. Where each App awards between 200 and only 30 minutes, if you want to do each month to earn a considerable amount, needs another game – your apprentice.
So-called close disciple is to introduce this App to others, anyone can recruit "apprentices" hand got his 10% earnings. Apprentices can also recruit apprentices, as long as it is within seven levels of apprentice, everyone for the invitation to contribute into 10%.
"Hand made" type App
This pattern, feel familiar? Yes, this is known as a pyramid. All the incentives are to mobilize the enthusiasm of the user to the maximum and make them integral wall advertising software. This encourages journalists: "as long as you invite your friends, maintain relationships, earn 100-1500 a month is very possible. "
This type of industrial chain relationship with App Store ranking is what? As we all know, Apple for the App's ranking is determined by the set of algorithms, one of the most important indicator is the number of downloads and use. Want to row to the download list App, you will need a large number of users to download and install. Integral wall software helps software get a large amount of installed capacity, ranking in the Appstore "Optimization", also known as the ASO (App Store Optimization) Apple market optimization.
Is because of the "red list" behavior so that users see the App on the Appstore rankings are not native, but a crafted "Truman." According to industry sources, almost all of the App there is a "red list". This industry for a long time, has become an open secret that many users to understand such behavior. According to a well-known App Insider: "in this chain, there are dedicated docking upstream customers of advertisers, including giant palms, wanpo, Union, rice, of Union, etc. They develop promotion strategies for upstream clients, and then distributed to above include, but are not limited to integral wall App. "
To this end, the network linked to a handful of oligarchs distributors of Lei feng, one of the "Alliance" tries to their view of this unique industry.
A "hand-made" advertising your website users list
Integral wall, the United States will play? Will be playing in?
"Although it has been suppressed, but integral wall App will not disappear, but rules vary" means the Union VP Yang Dange told network of Lei feng, "integral wall the game actually comes from the United States, was first launched by the 'Tapjoy' company, but in the United States the trial App does not give cash, but redemption of points or service methods. For example, reading trial software you can exchange for a month's membership, opening privileged functions, free games and more. No cash so strong profit-driven. "
According to Yang Dange introduces her refers to the Union enter the market in 2013, when there appeared to be "cash back" for the stimulus of integral wall software. Was also at that time, integral wall extension to be Chinese chicken thieves "cash back" method "playing bad."
However, integral wall software was ushered in the outbreaks in such an environment, in 2014, though reluctantly embarked on a "wall of cash back points" road, Union has experienced rapid expansion.
The App of Internet financial or business class, doing walls to promote not only gain advertising benefit, can also attract users directly for consumption. Cash, cash rewards, the real thing, but easier to calculate the output of enterprises. According to Yang Dange introduced in mid-2014 period, an extended App each invested 1 generalization of integral wall, 6 for an average business revenue, most exaggerated a proportion of crazy Internet financial enterprises has reached 1:20. "ROI (return on investment) is able to explain the problem, I mean the ROI just integral wall channels of the revenues, do not include natural due to top download revenue. "Yang Dange added.
According to the data provided by the Union, each one can be retained for about a month, "active users" average cost of 30-100 Yuan. However, in the Appstore position on the list, perhaps both the most valued elements.
Appstore rankings optimization can be divided into the following types:
1, keyword search optimization – search for specific keywords of the target App ranking
2 in different categories of search optimization, classification lists--of the target App ranking
3, the total list optimization – the target App in the General list of rankings
4, special location optimization-hot searches list, explore the new addition to the App blocks
"Every kind of optimizing algorithm will be different, this requires that the end user there are also differences in the operation. Of course, after doing an optimization, other projects will be improved accordingly. "Lei Feng Yang Dange told network," for a good customer, we can promise their rankings. "
With Apple, fun
Since it is difficult to define the difference between promotion and punch list, Apple for the integral wall of turn a blind eye. But cash reward points is clearly Apple doesn't like the wall, to be fair, Apple is not regularly updated ranking algorithm according to the situation. "Apple's ranking algorithm changes are made only to the Chinese market, while other national rules have not changed," Yang Dange said, not without sadness.
However, integral wall software is not a "red list" industry "peak". The second half of 2014, industry large machine brush list. This makes Apple's bottom line break, which began punishing malicious scalping App. Apple punished their ranking, known as "clearing". However, Yang Dange stressed that their clients never had been "clear right" situation.
It is not difficult to see that Apple's strategy:
Towards cash back points – modify the wall ranking algorithm
With malware brush--ranking the top clearing rights
From the air the industry chain, refers to the Union that once ad channel plays the role of think tanks, they provided to downstream rushing list algorithm. "Although we cannot fully understand ranking system, but Apple's algorithm we have 70%-80%. But now more and more frequently modified algorithm, modify one or two days after we can perceive. Because our partners do not reach the desired position, this time our technical team will try a new algorithm, experiment with partners we cooperate better, most probably within a week will be able to keep pace with the Apple. Just last week Apple just modified rules, then we are helping fitness App' Mermaid ' promotion, perceived after a day out. " Victorias Secret iPhone 5 Cases
Yang Dange said, in the final analysis, the offense and defense both on how to simulate human behavior issue. And the behavior of people depends on several aspects
1, natural behavior from installing software to uninstall the software there is a time difference
2, excellent App, people will not be open on a regular basis and keeping active
3, people will have to pay
What refers to the Union's line integral wall App, Yang Dan songs to keep, than said.
Have to play commercial games
"Integral wall this thing, is undesirable in itself, equivalent to disrupt the market. "A well-known App PR Manager networks from Lei Feng said," but everyone else is doing, who can't stop. "
These people made a simple calculation, integral wall is the cost of downloading a user on average about 4 pieces, new App hub to the top 150 General, or top 100 a day would require tens of thousands of works out daily to hundreds of thousands of. This figure is also validated by the Union: "even the classification list of the top ten, also 4000-7000 every day. "
Hand made in the promotion of many big name App
Judging from various channels to promote the App, there are many "public comments" and "Sohu news", "take a taxi to the last drop" this big list. A person familiar with the situation said, which is optimized for the competitors, in addition to overpower opponents in the category list, you can overpower opponents in the keywords. For example, in "make a kebang" promotion of open took a taxi to the last drop, the request is entered in the App Store "hitchhiking", find the taxi to the last drop and download the trial. Lei Feng tailwind network reporter entered in the App Store, take a taxi to the last drop has been ranked first, followed by that compete with: in cars every day, clicks, carpool, take a ride and 51 cars.
People also said that new App now on the line, red list has become a standard. Because everyone's list of brushes torrent, don't do this, then almost wasted. And many App so keen to brush list, there are other important reasons. "If you really just for the sake of users download red list, not to the first 150 is useless. But many rushed top goal is a classification list. One is to face, one for investors, one for advertisers. "
Yaolian, want money, money don't want to face, all participants in the market for their own interests, have formed a can't stop Chariots, walked faster and faster, setting off a fog, trapped in the new user "Truman's world".
Instead of gray, rather low
In fact, integral wall represented by the AU force was not optimistic about the current industry situation. In their eyes, integral wall advertising, after all, is a kind of advertising and, ultimately, to real users and revenue for our customers. Integral wall software, whether from the award amount or line of business is relatively low, while long-term users attracted by petty, consumption will certainly be higher. So, regardless of the channel struggled, advertisers and dislocation of the lower-end user facing the siege forever.
"Instead of gray of the industry than the industry is low. "Yang Dange, describing their current business. Yang Dange told reporters, due to intense competition, currently refers to the Union's profit has been reduced to 20%, the entire industry is in a State of decline. Faced with this situation, they do some great thing in the brushwood.
"Through software distribution, we can legally obtain user information, we match 18 fields for each user, marking their gender, age, location, hobbies, social position 18 properties. We use this information in the future to achieve precise marketing. "
The end of
Refers to the Union's predicament, is precisely the dilemma of the entire business chain. Thinner margins and Apple growing pressure, so weakness in the industrial chain. To return to normal business logic, all shared the dream run on the wrong track.
As the biggest beneficiary of the industry chain, Yang Dange, expressed her surprise a wish:
Nature of the return to make integral the integral wall. So you no longer have to worry about Apple has soured. Do while lose half or more of the clients, but the quality of the user is clearly higher, because users actually download them I want App,Appstore ranking will also return true.
In Truman's world, the hero finally overcame his fear, and storm out of the Studio with a huge, chose to face the real world. I hope in reality, as we have the courage and wisdom. Victorias Secret Case for iPhone 5
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