Text/Sun Yongjie
Followed to the mobile market before rivals iOS and Android platforms delivery killer application of Microsoft Office, 9-inch Tablet PC Windows systems free full free, Win10 (including traditional PC and mobile markets, such as smart phones and tablet computers), Build 2015 recently held in Microsoft Developer Conference, Microsoft announced that Win10 will be compatible with iOS and Android applications.
Refer to Microsoft, both in the past and in the present, the perfect application for Windows platform and on their development (experience) is not only Microsoft's core strengths and competitiveness, is Microsoft's main source of revenue and profit (Windows and core applications are authorized to take charge of the mode). But since the Nadela took over as CEO of Microsoft, particularly announced the so-called "mobile-first" and "cloud-first" strategy, Microsoft's core strengths and competitiveness has dissolved, at least on the mobile side, and this effect may be spread to the traditional PC market in the future. What are the reasons?
As noted above, Microsoft's core strengths is simply divided into two parts, namely, Windows system (platform) and applications (on Windows platform). But the point is, despite being two parts, but they are inseparable, help each other, which is why we would like to stress is the main reason based on the Windows platform. Because only in this way, the user experience is the best. This is caused by their systems and applications are closed-source. Just like the iOS is Apple's closed ecosystem (+ iOS system iOS-based application system development) bring the user experience is superior to the Android platform. Here we not say closed-source eco is better than open source ecology, but what eco is more suitable for the enterprise itself, or what is the rise of core competitiveness of enterprises?
But with the Microsoft killer application (such as Office) to the opponent's free mobile (Smartphone and tablet computer) platform, Microsoft on ecosystems first give the advantage to his opponent. Although Microsoft says since its open platform applications at his opponent, whose Office has exceeded 100 million downloads, but everyone knows that it is a free strategy, eventually converted into paying customers, remains to be seen. In addition the biggest question is, why did Microsoft first released in their Windows Phone platform and this is their platform's killer app? OtterBox N4
Maybe insiders explain Microsoft's Windows Phone market base is so small, that is the question, why Microsoft's Windows Phone Base light? Less is because the number of applications based on the Windows Phone platform, poor quality? In that case, not to say that Microsoft should encourage developers to use of Microsoft's Windows Phone Platform for the development of high quality, but their only killer application platform is open to competitors, it is not clear up someone else's ambitions, do you destroy yourself down? Are more ambivalent, if the killer application on rival platforms more than on his own platform experience, Microsoft is also expected to return to the Windows Phone platform developers and users (for Windows platform continues to develop applications and users continue to use the Windows platform phones)? Similarly, if poor performance will undoubtedly increase the impression of Microsoft applications as their opponents for the user, allowing users to stay away from Windows Phone platform at the same time, will also stay away from Microsoft's application. In short, Microsoft open application strategy, look to the best pros and cons which is offset by share of Microsoft's Windows platform does not bring much improvement. But it is already an indisputable fact that from Windwos platform.
Of course, the Nadela to so-called "mobile first" strategy does not stop at their application open to rival platforms, Build 2015 in the recently held Microsoft Developer Conference, Microsoft announced on Win10, Microsoft will provide developers with a variety of ways for them to migrate to the WIn10 system. Including support for Android applications, Microsoft will be in the Win10 system phone comes pre-loaded with a "Android system" to make Android the perfect operation of the program. Microsoft also announced through the Object of c language compiler iOS applications also can be converted to Windows 10 applications.
At this point, open to rival Microsoft in their application platform, but after the loss of their core competitive advantage from the application side and system side by using the opponent's application to also reduce their Windows system (platform) influence. Here also also will was out justified, think Microsoft compatible Android and iOS application is to take this make up itself application number and quality Shang short Board (front has mentioned), but we also has of maximum questions is, if based on Home Windows platform development of application are quality poor, by what with development tool or what subsystem development of application in Windows platform Shang of experience on must will good Yu based on since home flat stage development of application? We don't understand is, since the market and users can use Apple's iOS and Google's Android platform to enjoy the best of both platforms (we call them native application), why not go to experience cross-system similar to, but the experience did not go beyond the original platform applications?
Addition, from zhiqian black Berry support Android application of open strategy (in home of black Berry 10 system Shang support Android application), give user of experience and market effect does not ideal, also failed to increased black Berry 10 system (black Berry phone) of shipping volume and market share, instead increasingly atrophy of facts see, Microsoft this "also" type of trickery practices also may not be will has good of effect. According to an analyst in the foreign media reports saying a few days ago: in software, there will be a "lowest common denominator" (most mediocre popular product), who wants a low cost means of porting software to other people on the platform, on every platform and most love to, to do our finest user experience people. By implication, Microsoft's "distorted" way instead of high quality to attract developers and applications, this would be counterproductive. That let users on iOS and Android ecosystems before the adhesive stronger, and their more pale in comparison with the Windows ecosystem. More likely to have negative effects, before steadily develop for Windows application developers will lose confidence to carry on in the Windows platform.
And former Microsoft open applications, open application platform supports opponents of the system, is highly variable, but the only thing that is sure is, Microsoft's Windows platform compared to previous Windows applications have ceased to exist. OtterBox Note 4 Cases
Fully Shang analysis, we think the Windows compatible Android and iOS application of initiatives, marks Microsoft inherent advantage in mobile end completely disintegration, that platform and application has completely separation, and are support opponents (system support opponents of application, application support opponents of system), and given Microsoft of "unification" strategy, this disintegration in future is may will spread to traditional of PC field, will Microsoft of core advantage in where? Microsoft's "unification" of strategic worth? Microsoft will be clear to you?
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