ABU DHABI, Unified Arab Emirates — If the stench of money isn't alluring enough, a powerful Abu Dhabi bank is web scented credit cards to women to the center East.
Al Hilal Bank a week ago released a credit card with a built-in "applet" that absorbs the smell out of perfume, aimed at attracting female borrowers. The card also comes with a nicely encased signature scent and a number of benefits, from discounts for female-centric brands within airport lounge access.
The bank told me the card was designed for "young, daring and empowered women" as a way to surpass.
"Today's modern Emirati woman desires send out a strong message about your partner individuality and her capacity to turn into a productive member of society while working true to her heritage, " alleged Mariam Yousef Ahli, Al Hilal Bank's head of corporate marketing and sales communications, in a press release.
The scented business cards are part of wave of modes banks are targeting female borrowers, offering products and services geared specifically for women.
Last summer, Mashreq Loan provider released a diamond-encrusted Solitaire that has, which, aside from the bling factor, is supplies with benefits like personal shoppers, to access invitation-only previews of luxury brands' latest collections and benefits which redeemed with brands like Mulberry bag, Michael Kors cheap and Carolina Herrera.
The bank also came out with a "selfie" credit card, which allows users to add photos of themselves from their telephone numbers and have them printed on their business cards.
According to Mary Dean, founder out of KickSkirt, an advertising agency specializing in web to women, these cards remain enticing because they allow women to precise individuality.
"Because women are often masking themselves, these cards are work out express that they are successful, that that they are special, that there is something premium info, " she said.
Over the last period, the UAE saw a spate out of women's banking initiatives. Banks also like Johara, a subsidiary of Dubai Islamic Bank, began opening branches considering female bankers and tellers, giving to the specific banking needs of ladies, including special credit cards and automobile financing offerings. Other women-only money institutions in the Middle East have thrown in valet parking at shopping malls, access to the female clubs and preferred credit card estimates along with more traditional banking options.
A lot more Middle Eastern women, especially in Saudi arabia, make their way up corporate ladders you need to businesses of their own. Women who have learned wealth from their families are also selecting a way to keep their fortunes on their own, according Dean.
"With the money institutions, they want to make sure that they trust specific financial advisers to be loyal for these people, not to their family or specific husbands, " she said.
But if your smell of $ isn't sexy enough, this bank is web a special credit card
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